Logo Brief Questionnaire

The following questions are designed to help us clearly understand your business, strategy, and design preferences. Give as much information as you can to ensure we design the perfect logo representing your brand values.

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Contact Details

Your Name *

Your Email *

1. Company & Brand Overview

1. What is your brand name and the meaning of the name? *

2. What services or products does your brand provide?

3. Why was your company started and what was the motivation?

4. Do you have a strapline or slogan that goes along with your logo?

2. Brand Strategy

5. What is your brand's mission statement?

6. What is your brand's mission?

7. What is your vision for the company?

8. What are your brand values?

9. What are the strengths of your brand?

3. Target Audience

10. Who is your primary target audience?

11. What’s your target audience age group?

12. What is it about your brand that attracts your target audience?

4. Brand Personality & Perception

13. What emotions should your brand evoke?

14. What three words would you like your target audience to think of when they look at your logo?

15. Traditional or Modern?

16. Friendly or Corporate?

17. Consumer (B2C) or Trade (B2B)?

5. Logo Goals

18. What do you want the logo to accomplish?

19. In your opinion, what defines a successful logo?

6. Logo Design Preferences

20. Do you have any colors in mind for your logo?

21. What are your color preferences?

22. What are your typography preferences?

23. Are you looking for an icon or typeface as your logo?

7. Competitor & Inspiration

24. Who are your competitors?

25. When looking at other brands' logos, which do you like and why?

Upload logos you like (Max 3, up to 2MB each)

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Is there anything else you'd like us to know about your brand or logo?